A group of merchants in Newfane, Vermont, have come together to form the Vermont Route 30 Collective, with the aim of promoting the businesses along the Route 30 corridor. The merchants are looking to increase the visibility of local businesses and products, and to attract more tourists and out-of-state visitors to the area. The initiative also aims to address issues such as workforce shortages and to provide opportunities for collaboration and support among local businesses.

The collective has launched a marketing campaign, including an Instagram page and a website, to promote the businesses. The group also hopes to work together to address issues like housing and to increase revenue for merchants by 2 to 5 percent. The initiative had a soft launch during the Heritage Festival in Newfane and has already seen participation from several local businesses.

The members of the collective believe that promoting small town businesses is important and that a collaborative effort can help strengthen the local community and economy. The initiative has received support from local business owners, who see it as an opportunity to raise awareness for their businesses and to form a more meaningful community together.

The goal of the Vermont Route 30 Collective is to improve the bottom line for merchants, increase media coverage, offer additional local events, and create opportunities for families to engage. The initiative has received positive feedback from both business owners and residents and is expected to have a positive impact on the local economy and community.

Source: https://www.reformer.com/business/route-30-collective-promotes-local-businesses-cohesion/article_bfe3e74e-6913-11ee-a4b6-cbf5d494f819.html