Join us for an artist to artist field trip at West LA Beer Company in Swanzey! As the brewery works with emerging artists and musicians for their murals, onsite gallery, and live music nights on their outdoor patio, this event will explore themes of collaboration in craft beer and local art.

Through conversation with the head brewer, gallery curator, music coordinator and a local artist/muralist, Arts Alive and West LA will explore questions such as: How does a small craft beer company commission artists or use artwork for label designs? How does a brewery find artists and what do they look for in designs? Once artwork is chosen, what does the graphic design process look like? The event will also answer questions on how an artist might approach a brewery or local business about label design or displaying artwork.

An optional design activity with TGB Fine Art will follow to allow participants to engage with all the ideas and information discussed using play, creativity, connection, and fun. Participants will get inside the mind of both label commissioner and artist to create a design of their own. Alternatively, participants can take the opportunity to network with fellow artists, view the patio and outside murals, and peruse the artwork on display. While snacks and tastes of West LA’s beers and seltzers will be available, attendees will be responsible for buying their own drinks. The event is $12 ($7 for Arts Alive members) at monadnockartsalive.org/artist-field-trips.

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