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Governor Phil Scott Announces Appointment of Heather Pelham as Department of Tourism and Marketing Deputy Commissioner


Governor Phil Scott today announced the appointment of Heather Pelham as the deputy commissioner of the Department of Tourism and Marketing. Pelham joins the marketing team responsible for promoting Vermont as a top tourism destination and attracting 13 million visitors each year who contribute $2.8 billion in spending to the State.

For the last four years, Pelham has served as the State’s chief marketing officer. In addition to the deputy commissioner role, Pelham will assume the title of chief marketing executive and will retain oversight of the Chief Marketing Office as part of the Scott Administration’s efforts to ensure marketing and creative services are collaborative and accessible across state agencies.

“Building awareness so people and families across the globe recognize Vermont as a great place to visit, live and work is a vital part of our work to expand Vermont’s workforce and grow our economy,” said Governor Scott. “Heather’s understanding of these issues, marketing expertise and knowledge of the Vermont brand make her uniquely qualified to support our efforts and I’m pleased to have her take on this new role.”

Pelham has two decades of experience in marketing, creative services and project management. In her role as the chief marketing officer, she was a steward of the Vermont brand for agencies across state government, ensuring consistency and collaboration in the promotion of numerous initiatives including the recruitment of foster care families, promoting Amtrak rail service, and expanding market opportunities for Vermont products. She also has a creative leadership role in ThinkVermont, the state’s economic development marketing effort.

“Heather’s creativity and collaborative leadership will be essential as the department continues to innovate its marketing efforts to get the most value out of the investments we make, and to maximize the impact of our work for Vermont,” said Department of Tourism and Marketing Commissioner Wendy Knight.

Prior to joining state government, Pelham was the managing partner of a central Vermont advertising and design firm, developing brand strategies and integrated marketing campaigns for small business, nonprofit and higher education clients. Pelham is a graduate of Brown University and lives with her family in Randolph Center.

Media Contacts: Rebecca Kelley, Office of the Governor, 802-828-6403,; Nate Formalarie, Agency of Commerce and Community Development, 802-522-7323, nate.formalarie@vermont.govR

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